Top Global Brands Showed Resilience and Saw Increases Through Pandemic

The 100 most valuable companies proved they could persevere

amazon, apple and microsoft on an olympic style pedestal
Brands appear to be in a stronger place than they were during the 2008 Great Recession. Unsplash, Amazon, Apple, Microsoft

Though the ripple effect of the pandemic’s social, economic and personal impacts has been calamitous for businesses both small and large, some brands have demonstrated immunity in the face of the health crisis.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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