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DETROIT–Tom Luke Named to New Post, Will Oversee Planning for Ford. J. Walter Thompson here is increasing its focus on planning and has lured a top executive from FCB to oversee the discipline.
Tom Luke will join the agency June 19 as director of consumer planning for the agency's $580 million Ford division account, and will report directly to agency president Peter Schweitzer.
Luke most recently was senior vice president and director of brand planning at FCB's Southfield, Mich.,
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