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Rich Stoddart admits his sole auto experience is driving one. But the veteran account executive, who is leaving Fallon for a top marketing post at Ford, said he expects his experience working with big brands to be what counts.
“If you listen to [Ford president and CEO Jac] Nasser, the goal is to transform them from a manufacturing company to a consumer-centric company,” Stoddart said. “I’m up for that, that’s no small vision.”
Stoddart, 38, left his post as director of account management at the Minneapolis shop last week for the Detroit automaker, where he will serve as manager of marketing communications for Ford U.S.
He replaces Jan Klug, who earlier this year was promoted to vice president of global marketing at Ford.
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