Top Chef’s Hot Recipe for Brand Tie-Ins

From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the wackiest marketing stunt the show has done in its 12 seasons, and his dream advertiser tie-in. (Hint: Top Chef goes galactic.)

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.