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The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos.
More than half of Americans (52%) agree that “the future of food is plant-based,” according to a recent study from Alpha Foods, while 83% of plant-based food fans plan to maintain or increase their consumption in the next year.
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