Top 5 Plant-Based Food Campaigns of 2021

The industry found its swagger with witty, gloriously weird, groundbreaking and even sexy marketing

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The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos.

More than half of Americans (52%) agree that “the future of food is plant-based,” according to a recent study from Alpha Foods, while 83% of plant-based food fans plan to maintain or increase their consumption in the next year.

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