TOP 100 AGENCIES OF 1992



Article is table listing agencies, rank, 1992 billings, % change from 1991. Topping list is Foote Cone & Belding (Chicago, IL) with domestic billings of $2,28

Omitted: headquarters cities, 1991 billings
THE TOP 100 AGENCIES OF 1992
Agency Domestic 1992 Billings Change
(thou)
1 Foote, Cone & Belding 2,288,469 +5.7%
2 Leo Burnett Co. 2,104,073 +3.1%
3 J. Walter Thompson 1,944,000(*) +10.9%
4 D’Arcy, Masius, Benton & Bowles 1,929,000(*) -1.7%
5 DDB Needham 1,910,721 -5.2%
6 Young & Rubicam 1,842,000(*) -0.6%
7 Saatchi & Saatchi Advertising 1,750,000(*) -0.7%
8 Grey Advertising 1,719,000 +5.9%
9 BBDO 1,634,768(*) +6.8%
10 McCann-Erickson 1,567,800(*) +12.0%
11 Ogilvy & Mather 1,545,000 +0.8%
12 CME KHBB 1,008,542 +3.4%
13 Backer Spielvogel Bates 976,029 -10.0%
14 Lintas:USA 920,000(*) +0.9%
15 Wells Rich Green BDDP 919,900 -0.4%
16 Ayer 855,300 +13.4%
17 Bozell 850,000 +9.1%
18 Chiat/Day 620,000(*) +9.2%
19 Ketchum 612,400(*) +1.3%
20 MVBMS/Euro RSCG 500,635 +23.4%
21 Earle Palmer Brown 408,840 -2.1%
22 Temerlin McClain 405,000(*) +15.7%
23 Jordan, McGrath, Case & Taylor 370,000 +5.7%
24 Tatham Euro RSCG 349,563 +7.7%
25 Hill, Holliday, Connors, Cosmopulos 338,049 -5.4%
26 Hal Riney & Partners 335,000 +3.1%
27 Admarketing 329,700 +3.9%
28 TBWA 325,597 +7.2%
29 Lowe & Partners 325,000 0.0%
30 Ammirati & Puris 325,000 +30.0%
31 W.B. Doner 295,746 -0.4%
32 Ally & Gargano 275,000(*) -3.2%
33 Avrett, Free & Ginsberg 260,000 +6.1%
34 Lois/USA 246,000(*) +3.8%
35 Wieden & Kennedy 240,000 +42.9%
36 Arnold Fortuna Lawner & Cabot 217,705 +11.6%
37 Bloom FCA 215,000 +13.7%
38 Rubin Postaer & Associates 210,800 +16.7%
39 Laurence, Charles, Free & Lawson 208,723 -3.0%
40 GSD&M 201,083 +34.5%
41 Team One 197,000 +7.4%
42 Tucker Wayne/Luckie & Co. 196,000(*) +17.4%
43 Evans Communications 185,000 -0.3%
44 Griffin Bacal 182,600 +5.1%
45 The Richards Group 182,500 +1.4%
46 Scali, McCabe, Sloves 182,500 +13.7%
47 AC&R 181,616 +5.1%
48 Partners & Shevack 178,900 +4.1%
49 Goodby Berlin & Silverstein 166,445 +41.9%
50 Bernstein-Rein 159,112 +17.5%
51 Fahlgren Martin 158,808 +10.2%
52 Lord, Dentsu & Partners 158,000 +3.9%
53 Bayer Bess Vanderwalker 151,338 +20.8%
54 McCaffrey and McCall 150,000(*) -45.4%
55 Warwick Baker & Fiore 150,000(*) -2.0%
56 Dailey & Associates 149,000(*) -4.3%
57 The Martin Agency 148,043 +30.4%
58 Davis, Ball & Colombatto 141,720 -4.7%
59 Cramer-Krasselt 141,460 +12.1%
60 Ingalls, Quinn & Johnson 140,008 +0.7%
61 Calet, Hirsch & Ferrell 135,000(*) 0.0%
62 Deutsch/Dworin 135,000 +50.0%
63 Wyse Advertising 133,000 +2.3%
64 Eisaman, Johns & Laws 131,000(*) 0.0%
65 Rosenfeld, Sirowitz, Humphrey & Strauss 129,000 -4.4%
66 Fallon McElligott 125,098 -0.8%
67 Martin/Williams 125,000 +5.0%
68 Margeotes Fertitta & Weiss 122,000 +18.4%
69 Meldrum & Fewsmith 119,827 +3.1%
70 Long Haymes & Carr 119,300 +36.0%
71 Valentine-Radford 119,060 +28.1%
72 Doremus & Co. 111,914 +29.4%
73 Carmichael Lynch 110,700 +0.9%
74 Mullen 108,300 +12.6%
75 The Weightman Group 108,000(*) +3.8%
76 Angotti, Thomas, Hedge 105,000 +16.7%
77 Cliff Freeman & Partners 105,000 +30.0%
78 Kirshenbaum & Bond 105,000 +61.5%
79 CHC & M.E.D. 103,000 -26.4%
80 McKinney & Silver 101,880 +12.3%
81 Rotando Lerch & Iafeliece 100,300 +16.9%
82 Cadwell Davis Partners 98,000(*) -2.4%
83 Kresser Craig 96,773 +5.0%
84 Venet Advertising 94,500 -24.3%
85 Goldberg Moser O’Neill 89,600 +10.6%
86 Gianettino & Meredith 89,000 +9.6%
87 Fogarty & Klein/Winius-Brandon 87,777 +0.4%
88 Rumrill-Hoyt 85,836 -13.6%
89 Towne, Silverstein, Rotter 85,000 0.0%
90 Gray Kirk/Van Sant 80,750 +7.0%
91 Lauglin/Constable 80,500 +17.7%
92 Waring & LaRosa 80,400 +16.2%
93 Henderson Advertising 80,094 +6.7%
94 Ackerman McQueen 79,640 +5.4%
95 Cole & Weber 79,006 -5.1%
96 Richardson, Myers & Donofrio 77,950 +14.8%
97 Lotas Minard Patton McIver 77,800 +117.3%
98 Anderson & Lembke 77,700 +14.4%
99 Jack Levy & Associates 77,400 +12.6%
100 Asher/Gould 76,000 +2.7%
(*) estimated
Copyright Adweek L.P. (1993)