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Tom’s of Maine wins on ingredients compared to Aim, Aquafresh and others. Consumers also felt it was a good brand for the price, liked its dental protection and said it was good for the whole family.
1. Tom’s of Maine
2. Crest
3. Colgate
4. Arm & Hammer
5. Listerine
6. Ultra Brite
7. Aim
8. Aquafresh
9. Sensodyne
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