Tom’s of Maine wins on ingredients compared to Aim, Aquafresh and others. Consumers also felt it was a good brand for the price, liked its dental protection and said it was good for the whole family.
1.    Tom’s of Maine
2.    Crest
3.    Colgate
4.    Arm & Hammer
5.    Listerine
6.    Ultra Brite
7.    Aim
8.    Aquafresh
9.    Sensodyne

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