In Toone to Back Cooley Group Product Launch

BOSTON In Toone Communication said it has been hired by roofing and sign manufacturer the Cooley Group to help the client introduce two products: a printed single-ply roof membrane and a waterproof awning material with the look and feel of canvas.

“We’re confident that the innovation behind these new products, coupled with In Toone’s communications strategy, will ensure our success in the marketplace,” said Steven Fink, president of Cooley Group in Pawtucket, R.I.

Providence, R.I.-based In Toone launched in March with clients SwimEx and Stone Technologies on board, and has since added work from Advanced Fire Technologies and the Plastics Group of America, as well as Cooley. Founder Jennifer Toone had worked at several local agencies such as Trion Communications, where she had been a senior account supervisor.

—Adweek staff report