Too Too Solid Flesh

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Richard Lugner, Austria’s most shameless marketer, has struck again.

The construction tycoon, who got his break in the ’70s by building Austria’s first mosque (company motto: “We don’t only build mosques”), has approved the extension of a novel promotion at his Lugner City mall in Vienna. Women get a $35 voucher, a bottle of champagne and a free meal—if they shop topless.

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