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Schwan’s Consumer Brands has signed a national, two-year partnership with the Bowling Proprietors Association of America whereby on-pack coupons on select frozen Tony’s Pizza products will offer a complimentary game of bowling at more than 2,000 participating bowling centers in the U.S.
The Tony’s brand targets youths, and their moms, with items such as Original Crust, Pizza for One, Deep Dish and Pouches. According to Strike Ten
Entertainment, the marketing arm that represents the BPAA and forged the deal, bowling is the No.
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