Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads

Throne: Kingdom at War's campaign shows parallels between sports and gaming

The thrills of an NBA game or MMA fight are equally as thrilling as the virtual combat that happens in a video game—so says a new campaign for mobile game Throne: Kingdom at War.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.