Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads

Throne: Kingdom at War's campaign shows parallels between sports and gaming

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The thrills of an NBA game or MMA fight are equally as thrilling as the virtual combat that happens in a video game—so says a new campaign for mobile game Throne: Kingdom at War.

The ads feature San Antonio Spurs' Tony Parker, MMA former middleweight champion Anderson Silva, Washington Capitals' Alexander Ovechkin and Atletico Madrid soccer star Fernando Torres, all dressed in medieval armor, to show how elements of gamesmanship and athleticism can be found in the video game's fictional world.



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