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DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant.
That's because Malcolm has worked on McDonald's at fellow roster shop Leo Burnett, albeit out of the U.K. His reel includes the "Just Passing By" campaign that won gold and silver Lions at Cannes.
At DDB, Malcolm becomes executive creative director on the U.S. portion of the agency's global McDonald's account.
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