Tony Hawk: Skateboarding Grew Up Long Ago, the World Is Only Just Noticing

In Vans' ongoing campaign, the new Olympic sport's biggest avatar is focused on balancing 'where it started'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition?  

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in