Tonic Hires Pair of CDs for Sun

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tonic 360 @ JWT, which quickly joined the major leagues after landing the prized Sun Microsystems ad account, has hired a pair of creative veterans to handle the $100 million business.

The San Francisco shop last week announced that Toby Barlow and Doug Patterson have been hired as creative directors on Sun, the agency’s largest account. The duo will work for managing partner and creative director Fred Schwartz.

Barlow and Patterson worked together a number of years ago at Publicis & Hal Riney in San Francisco, and Schwartz said they have good chemistry together.

Barlow, 35, spent the past two years freelancing after working as a creative director at TBWA\Chiat\Day, New York, for such clients as Seagram and Barnes & Noble.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in