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Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation for every shoe sold became more challenging, criticism rose surrounding the brand’s ability to make the impact its brand was known for.
Today, in celebration of its 15-year anniversary and 100 million lives impacted through the giving of shoes, sight, safe water and impact grants, Toms announced a rebrand with a new look and a new impact strategy.
Toms refocuses its impact efforts closer to home
Toms is leaving the one-for-one model behind and shifting to a commitment of one-third of its annual net profits to “grassroots good,” focused on funding for key organizations and initiatives.
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