Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one-third of its annual net profits to 'grassroots good'

Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation for every shoe sold became more challenging, criticism rose surrounding the brand’s ability to make the impact its brand was known for.