Tomorrowland Ads From Burnett Hit Southern California

LOS ANGELES – Leo Burnett in Chicago is expanding a campaign launching the newly renovated Tomorrowland at Disneyland into the Southern California market this week, a representative of the Anaheim, Calif., theme park has confirmed.
TV, radio and outdoor ads have been appearing in feeder markets such as San Francisco for about two months. The ads will break in Southern California to coincide with the reopening of the park’s renovated land to the public May 22. The tag: “Disneyland. Wonderful memories. Wonderful days.”
“The whole theme of ’98 is the reopening of Tomorrowland,” said Tom Brocato, Disneyland’s director of publicity.
Agency executives declined to comment.
–Angela Dawson and Scott Hume