Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy

Michael Scheiner joins the clothing brand from Hollister

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Tommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28.

A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister’s senior vice president of global marketing.

He’ll fill a new sort of CMO role at Tommy Hilfiger, one that will continue to utilize digital, partnerships—like the

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