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From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler.
For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can exasperate judgement and erode their confidence entirely.
Enter bottle and baby brand Tommee Tippee, which is telling some home truths about parenting in its latest global campaign to shift the online culture around parenting from one of criticism to one of compassion.
“The Truth Is” was created by brand and communications agency Manifest.