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ATLANTA The Tombras Group has launched its second campaign for the U.S. Department of Transportation’s National Highway Traffic Safety Administration, a $35 million account, the agency said.
The new campaign, which began Aug. 20, is airing nationally on broadcast and cable television networks. The ads use the tagline, “You drink and drive. You lose.” The $14 million effort also includes radio and state-specific TV ads.
Knoxville, Tenn.-based Tombras, a Worldwide Partners shop, won the account in February following a review.
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