Tom, Dick & Harry Crafts Moosehead Ads

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CHICAGO Once one of the top import beers in the country, Canada’s Moosehead Lager is looking to inject itself in the minds of a younger generation through a guerrilla effort aimed at 21- to 29-year-old men—the key beer-drinking demographic.

The new campaign, from independent agency Tom, Dick & Harry Advertising, began late last week with a four-city effort that highlights the brand’s core equity: the moose.
Wild postings of a silhouetted moose began appearing in Philadelphia, Boston, Minneapolis and Champaign, Ill.,


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