Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Spot makes the QB look heroic doing everyday activities

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Think an NFL star’s morning routine is boring? Well, it kind of is, but not when viewed through Intel’s 360-degree replay technology. That’s the story the tech brand is telling in its Super Bowl spot from mcgarrybowen starring New England Patriots quarterback Tom Brady.

In the 30-second ad, “Brady Everyday,” the four-time Super Bowl champ brushes his teeth and whips up a batch of pancakes, but Intel’s replay technology, which will be featured in Fox’s broadcast of the Big Game, turns these tasks into epic moments.

“People

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in