Toll Free Cellular Looks To Make Big Bang In Telecommunications




LOS ANGELES
Big Bang Idea Engineering in Seattle is working on a print, radio and outdoor campaign for new client Toll Free Cellular.
The agency won the Seattle-based cellular service company’s estimated $8 million account last month after a review of undisclosed shops in the Seattle area. The company hopes to take its #800 calling service nationwide.
Big Bang has been asked to make #800 the toll-free prefix of choice among mobile phone users, according to agency president Bill Grant. Specifically, Toll Free wants to stress how executives can boost business by establishing a toll-free number accessible to the wireless market.
“[Toll Free is] in the mode of growing market by market,” Grant said.
Although Big Bang is new to the telecommunications category, the agency has handled high-tech accounts, including project work for PC game maker Sierra On-line.
“We tapped Big Bang for its strategic approach and ability to consumerize new technology,” said Robin Reiners, Toll Free’s director of marketing communications.
Toll Free currently operates in various markets around the country, including Seattle.
Carat ICG’s San Francisco office will handle all media planning and buying.