Today’s Up-and-Coming Travel Brands Are Giving People Real Experiences, Not Just Vacations

Meet the companies that are changing the industry

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Today’s travelers are hard to pin down. One day they’re traveling for business, then they’re crossing the Atlantic for an adventure, and then it’s off to another state for a low-key leisure vacation. Travelers also want more out of their trips. They want to come home with stories of new experiences (and Instagram photos) to share with friends.

Increasingly, new brands are coming onto the scene to challenge legacy hotel chains, airlines and others in the industry to give customers experiences when they travel.

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