Today’s #AdweekChat Topic: How We Shop, and Why We Buy

2 p.m. Twitter chat tackles all things retail as the holidays near

Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car and hit the stores.

As the holiday shopping season quickly approaches (or by some counts is already under way), we'll be dedicating today's #AdweekChat on Twitter to the new reality of retail. How will you be shopping this year? How are changes in technology affecting your clients, your brand or your family?

Join us for our weekly one-hour conversation, open to all, as we discuss this year's holiday shopping trends and tech. 

How to take part in #AdweekChat:

1. Make sure you're following @Adweek on Twitter.

2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) today. That's 6 p.m. GMT for our international friends.

3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.

Hope to see you then!