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Interpublic Group’s GM Mediaworks has lured a vet eran me dia buyer from WPP Group’s MindShare, sources said. Cathy Tocco, MindShare director of local broadcast and longtime buyer for agency client Ford, among others, starts today in the new post of evp and managing director of local broadcast.
Tocco was part of the team that worked to combine the media operations of J. Walter Thompson and Ogilvy & Mather to form MindShare in 1999.
She joined JWT in 1978 as an associate broadcast negotiator, rising to senior partner in 1989.
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