TOCCATA AND FUSION

Music may soothe the savage beast, but can music from some of the world’s best composers be linked to hip-hop?
New York’s Ellenson Group thinks it can in two new radio spots for Paris-based REmy Martin’s REmy Red liqueur. To the strains of works by Beethoven, Mozart, Bach and Vivaldi, the voiceover says that if cognac were a piece of music, it would be classical.
As REmy Red–a new liqueur made of cognac, exotic fruit juices, ginseng and guarana–is described, hip-hop beats and cool rhythms are added to fuse the old and new.