To Support Women in Music, Citi Debuted the #SeeHerHearHer Movement

The brand took over the Today Show on International Women's Day

Maren Morris will mentor female musicians as part of Citi's #seeherhearher initiative. Citi

Citi, fresh off a self-published report on its own double-digit pay gap, wants to inject some female empowerment into the beleaguered music business.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.