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It’s a basic convention in advertising that if you’re going to promote food, you would usually show the product. But in these Burger King ads, it looks like something essential is missing.
The fast food chain released print and outdoor ads in Germany that promote three of its sandwiches—the Whopper, King’s Beef and plant-based Long Chicken—along with their prices. But there are no product shots beneath the names; just a big blank space where images of the food should be.
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