To Sell a Microwavable Burger, These Ads Celebrate Things That Are 'Better Than Expected'

Droga5 London continues its surprising and often odd advertising for Rustlers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond.

In Droga5 London’s newest work for Rustlers, we see a series of scenarios that seem to be headed somewhere bad, only to suddenly take a turn for the positive. “Isn’t it great when things turn out better than expected?” asks each ad, ending with the tagline “Rustlers: Better than you think.”

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in