To Sell a Microwavable Burger, These Ads Celebrate Things That Are 'Better Than Expected'

Droga5 London continues its surprising and often odd advertising for Rustlers

The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond.