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The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond.
In Droga5 London’s newest work for Rustlers, we see a series of scenarios that seem to be headed somewhere bad, only to suddenly take a turn for the positive. “Isn’t it great when things turn out better than expected?” asks each ad, ending with the tagline “Rustlers: Better than you think.”