To Navigate the Trump-Biden Transition, Brand Leaders Should Take the ‘Dinner Party Test’

Amid the political stalemate, ad leaders must take a definitive stand

Joe Biden, White House, American flag, ballot
Advertising and marketing executives' priorities in anticipation of a new regime in the White House: Tread with some caution, but with a new, clearer purpose. Trent Joaquin/Getty Images

The elation in major American cities on Saturday after the Associated Press named Joe Biden the projected winner of the U.S. presidency would appear to signal a new era in tone and policy in Washington, D.C.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.