To Navigate the Trump-Biden Transition, Brand Leaders Should Take the 'Dinner Party Test'

Amid the political stalemate, ad leaders must take a definitive stand

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The elation in major American cities on Saturday after the Associated Press named Joe Biden the projected winner of the U.S. presidency would appear to signal a new era in tone and policy in Washington, D.C.

A week after Election Day, Biden is moving forward with his transition plans, while President Donald Trump shows no sign of conceding or abandoning what appear to be quixotic legal challenges in battleground states such as Pennsylvania, Michigan, Nevada and Georgia.



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