To Keep Your Brand Relevant, Follow These 3 Essential Rules

Be a keen observer of human behavior

Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It’s also clear why this difference matters to consumers. These brands solve problems, or make life better in some meaningful way. (In many cases, consumers are aware they have these problems. In other cases, they may not be aware, but are delighted to have them pointed out and resolved.)