To Keep Your Brand Relevant, Follow These 3 Essential Rules

Be a keen observer of human behavior

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It’s also clear why this difference matters to consumers. These brands solve problems, or make life better in some meaningful way. (In many cases, consumers are aware they have these problems. In other cases, they may not be aware, but are delighted to have them pointed out and resolved.)

There is no long-term value in a brand if the product isn’t something people will use or find important to their lives.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in