TNT Tips Off Full-Court Ad Press

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ATLANTA TNT launched an advertising blitz this week to promote its Feb. 19 broadcast of the National Basketball Association All-Star Game, the cable network said.

The campaign includes ads on the hubcaps of taxis in the Houston area, where the game will be played, print in national publications, radio spots in selected markets, outdoor and cable television, a movie trailer and wraps on delivery vans.

Hubcap ads have been placed on 75 taxis in Houston. Each ad contains an image of a basketball with the TNT logo and the date of the game.



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