TNT to Promote Show on Veoh

NEW YORK In a sign of the increasing comfort television networks have with video sharing sites, Turner Network Television said it would begin promoting a show on upstart YouTube competitor Veoh.

TNT’s Nightmares & Dreamscapes From the Stories of Stephen King will have a section on Veoh, featuring behind-the-scenes footage and interviews with actors and directors. The channel will debut tonight, when the series premieres on TNT, which is owned by Time Warner. The TNT channel on Veoh will also show a clutch of full-length movies.

The move follows NBC’s pact with video-sharing giant YouTube last month. That deal will make available to the site clips from network shows like The Office, Saturday Night Live and The Tonight Show With Jay Leno. NBC is also running a promotional contest on YouTube soliciting user-created trailers for the show.

The deals represent a change in opinion of video-sharing sites, which have carried unauthorized clips from network programming. NBC in February demanded YouTube take down several clips from its shows that users uploaded on the site, including the popular “Lazy Sunday” SNL skit that spread virally.

Former Disney chief Michael Eisner’s investment company is backing San Diego-based Veoh, whose peer-to-peer technology uses shared computing power to deliver large amounts of high-quality video. That technology allows Veoh to stream long-form content, like the movies included in the TNT promotional deal.