Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK TNS Media Intelligence/CMR predicts that domestic ad spending will rise 7.8 percent over 2003 to nearly $140 billion in 2004, thanks largely to events surrounding the summer Olympic Games, the U.S. national elections and greater expectations for economic growth.
In addition, TNSMI/CMR said advertisers will increase their efforts to reach the Hispanic community, which could result in Spanish-language TV showing a gain of 15.7 percent in ad revenue by the end of the year, said Steve Fredericks, president and CEO of the New York-based analysis firm.
“While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in