TNSMI Foresees Big U.S. Ad Spend Increase

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NEW YORK TNS Media Intelligence/CMR predicts that domestic ad spending will rise 7.8 percent over 2003 to nearly $140 billion in 2004, thanks largely to events surrounding the summer Olympic Games, the U.S. national elections and greater expectations for economic growth.

In addition, TNSMI/CMR said advertisers will increase their efforts to reach the Hispanic community, which could result in Spanish-language TV showing a gain of 15.7

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