TNS/CMR Sees ’04 U.S. Adspend Rise

TNS Media Intelligence/CMR last week predicted that domestic ad spending will rise 7.8 percent from 2003 to nearly $140 billion this year, thanks largely to events surrounding the Olympics, the elections and greater growth expectations. In addition, said Steve Fredericks, president and CEO of the New York-based analysis firm, advertisers will increase efforts to reach Hispanics, which could result in Spanish-language television gaining 15.7 percent in ad revenue by year’s end.