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NEW YORK Advertising expenditures rose to $31.5 billion in the first quarter of 2004, an increase of nearly 10 percent over the same period the year before, according to TNS Media Intelligence/CMR.
“The economy is a bellwether for overall ad spending, and as the economy continues to grow, ad spending follows suit,” said Steven Fredericks, president and CEO of TNS/CMR, in a statement. “The vigorous advertising growth rate for first-quarter 2004 also benefited from favorable comparisons to first-quarter 2003, during which concerns regarding the Iraq War dampened March spending levels.”
According
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