TNS to Shareholders: Accept WPP Offer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In an abrupt reversal Monday, the management of London-based market research firm TNS waved the white flag and recommended that shareholders who hadn’t already done so accept the WPP offer to buy them out.

Word of the TNS board’s capitulation comes just three days after WPP reported that shareholders accounting for nearly two-thirds of TNS shares had agreed to accept the
WPP offer, which values TNS at nearly $2.2 billion.

Up to now, the TNS board has steadfastly rejected the WPP offer as one that undervalues the company.

Even the board’s statement today said that that continues to be the case, but that the remaining minority of shareholders who didn’t accept the offer faced the likely reality of owning shares in a company that will soon be delisted from publicly traded exchanges.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in