TNS, Nielsen to Monitor Local Cable

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NEW YORK Two monitoring services are gearing up to track local cable ad spending—estimated by consultancy PricewaterhouseCoopers to be a $6 billion business in 2005, and projected to grow to $6.6 billion next year.

TNS Media Intelligence, a unit of Taylor Nelson Sofres, said it would begin tracking local cable ad spending in San Francisco and Boston in March 2006.

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