TNS, Nielsen to Monitor Local Cable

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NEW YORK Two monitoring services are gearing up to track local cable ad spending—estimated by consultancy PricewaterhouseCoopers to be a $6 billion business in 2005, and projected to grow to $6.6 billion next year.

TNS Media Intelligence, a unit of Taylor Nelson Sofres, said it would begin tracking local cable ad spending in San Francisco and Boston in March 2006.

Competitor Nielsen Monitor-Plus (which, like Adweek, is owned by VNU) said it is evaluating plans to also begin tracking local cable ads next year, although a representative said the service does not have a specific timetable in place, nor has it identified launch markets.

Both





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