Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Ad spending in Hispanic media is projected to increase 5.4 percent in 2007 compared to 2006, according TNS Media Intelligence.
Hispanic media will represent 3.3 percent of total advertising expenditures in 2007, compared with the estimated 3.2 percent spent on Hispanic media last year, according to the report.
Total U.S. advertising spending is expected to increase a more modest 2.5 percent in 2007, to roughly $155 billion.
“The Hispanic market is continuing to look very strong,” said Steven Fredericks, president and CEO of TNS Media Intelligence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in