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NEW YORK TNS Media Research has entered into an agreement with News Corp.-owned satellite TV provider DirecTV to measure the daily household viewing habits of 250,000 interactive subscribers.
The parties said the deal established the largest “census” examination of a single national TV viewing source to date.
By comparison, the national Nielsen ratings that measure all major broadcast and cable networks are based on a sample of just 10,000 homes nationwide. While sample-based ratings techniques are statistically valid, some researchers say that samples are less reliable in a media environment where there are hundreds of viewing choices.
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