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DALLAS TM Advertising is exploring advertising frontiers with a new creative unit called Link and a client named Spyder that shuns conventional marketing of its skiwear.
Known for the “Spider-Man” outfits of the U.S., Canadian and other Winter Olympic ski teams, Boulder, Colo.-based Spyder is calling on TM’s Link to help launch a new line of all-season, all-sport clothing called Xscape and to promote another collection built around the Team Venom brand.
Link is developing a pair of TV spots expected to break in mid-October on cable channels ESPN and Outdoor Life Network.
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