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TLC is marching down the aisle with the women’s clothing chain Catherines, setting in motion a marketing partnership designed to draw viewers to a new bridal-themed series.
A plus-size spin-off of TLC’s long-running fashion series, Say Yes to the Dress: Big Bliss will bow on Oct. 1. As part of a promotional exchange, Catherines will place tune-in signage throughout its 460 retail locations, while running a half-page Big Bliss ad in its October catalog.
In addition to the store’s retail efforts, messaging about the series will be posted on the Catherines Facebook page, which has a roster of 11,204 fans.
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