TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

Parent company of Marshalls, TJ Maxx and HomeGoods is sidelining ecommerce

tj maxx
Customers are returning to store like TJMaxx for a sense of hope, says TJX CEO Ernie Herrman. Getty Images

Key insights:

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
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