TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

Parent company of Marshalls, TJ Maxx and HomeGoods is sidelining ecommerce

tj maxx
Customers are returning to store like TJMaxx for a sense of hope, says TJX CEO Ernie Herrman. Getty Images

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites.

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@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.