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After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites.
TJX, the company behind TJ Maxx, Marshalls and Homegoods, took the opposite approach.
The brand shut down sales on its sites during lockdown, didn’t offer curbside pickup and is still limiting online orders now to maintain social distancing within warehouses.
Bob Phibbs, better known as the Retail Doctor, believes it was smart for TJX to recognize the high cost of free shipping and returns, as well as the unrealistic vision of an ecommerce site for one-off products.
But
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