TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

Parent company of Marshalls, TJ Maxx and HomeGoods is sidelining ecommerce

tj maxx
Customers are returning to store like TJMaxx for a sense of hope, says TJX CEO Ernie Herrman. Getty Images

After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kaila_mathis Kaila is a freelance writer for Adweek covering brand marketing and retail.