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T.J. Maxx, after nearly 25 years with Ingalls and its successor agency, Holland Mark Advertising, has placed the lion’s share of its business in review. Holland Mark’s portion consists mainly of broadcast creative chores. Most media duties had been subcontracted to The Media Edge, New York.
The budget for the portion of the T.J. Maxx business in play is $20 million, said Karen Coppola, vp of marketing for the 625-store off-price retail chain, a unit of TJX Cos.
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