T.J. Maxx Reviews Five Agencies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

T.J. Maxx has selected five finalists to make presentations in its advertising review. They are: Publicis Groupe’s Publicis and Bartle Bogle Hegarty, which also is backed by that holding company; IPG’s Lowe; WPP’s Grey; and Omnicom’s GSD&M Idea City.

GSD&M is pitching from Austin, Texas, and Publicis from its offices in Dallas. The others are pursuing the assignment from New York.

Consultancy Pile and Co., which is managing the process for the off-price retail chain, confirmed the list today.

Broadcast creative chores, accounting for about $35 million in annual ad spending in major media, are in play.

Mullen

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in