Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
T.J. Maxx and Marshalls join forces in new spots by GSD&M Idea City that strive to use tongue-in-cheek tactics to communicate a value message.
This marks the first time the discount chains, both units of TJX in Framingham, Mass., have advertised together in a major national campaign.
Commercials posit a “National Spending Intervention” program. The ads star a group of young women who “intervene” to help their friends understand that great deals can be had at T.J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in