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BOSTON T.J. Maxx has selected five finalists to make presentations in its advertising review. They are: Publicis Groupe’s Publicis and Bartle Bogle Hegarty, which is also backed by that holding company; IPG’s Lowe; WPP’s Grey; and Omnicom’s GSD&M Idea City.
GSD&M is pitching from Austin, Texas, and Publicis from its offices in Dallas. The others are pursuing the assignment from New York.
Consultancy Pile and Co. here, which is managing the process for the off-price retail chain, confirmed the list today.
Broadcast creative chores, accounting for about $35 million in annual ad spending in major media, are in play.
Mullen
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